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FIBRELITE

Founded on core values of quality and innovation over 30 years ago, Fibrelite is proud to be at the forefront of composite technology. Fibrelite is a global leader in the manufacture and development of highly engineered GRP composite manhole covers, trench covers, steam covers and underground containment systems. Currently they are supplying their products to over 80 countries.

DATA DRIVEN CREATIVE, POWERS A 31% INCREASE IN ONLINE ENQUIRIES

CREATIVE REQUIREMENTS:

When Fibrelite first approached Five Talents their existing site, had evolved as the business had grown leading to some duplication of content and a somewhat confusing site architecture. In conjunction with their new brand guidelines, Five Talents took a fresh look at the design, content and navigation and came up with a new user friendly approach that aligned with Fibrelite’s business strategy and core objectives to be seen as the world-leading innovators and pioneers in composite technology.

Working closely with the Fibrelite marketing team and in conjunction with Google Ad campaigns, Five Talents utilised the latest data and analytics to ensure maximum exposure, resulting in a 31% increase in online enquiries and dwell time. This has led to a great ongoing relationship.

FEEDBACK:

“I‘ve been impressed with Five Talent’s work on both our new (ever evolving) Fibrelite website and our Google Ads, consistently delivering high-quality data-backed solutions and results. I’d also like to give kudos to the team, especially Giles who I’ve spent more time on the phone with than I’d care to admit, and who continues to find new ways to improve our digital presence and help us deliver on our marketing goals”.

Aaron, Marketing Coordinator, OPW

View the site at: fibrelite.com

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