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Spindles Shopping Centre

Covered mall with 2 department stores, high-street fashion and lifestyle brands and food outlets.

The Brief:

To design a series of posters and banners for the Centre to use throughout the year.

The Challenge:

A concept for the main campaign that doesn’t date quickly, shows the breadth of the offer without listing retailers and appeals to their diverse target audience.

The Solution:

Colour to define specific promotion activity and graphical style to deliver a bespoke, unique creative concept that the centre becomes recognised for.